CCTV News: A reporter learned from the State-owned Assets Supervision and Administration Commission of the State Council on January 14 that recently, the central enterprise consumption assistance e-commerce platform launched the "Central Enterprise Consumption Assistance Spring Action" activity area. Seize the consumption opportunities of the 2025 Spring Festival and help promote agriculture and enrich enterprises. The event will continue until January 18. According to the latest statistics, the amount of activity purchases has exceeded 500 million yuan.
This spring welcome action was organized by the State-owned Assets Supervision and Administration Commission of the State Council, with 100 central enterprises participating, and 17,000 agricultural and special products from 298 assisted counties in state-owned central enterprises participated, covering popular New Year's goods such as rice, flour, grain, oil, fruits, vegetables, poultry and eggs. The central enterprise consumer assistance e-commerce platform has launched online group buying flash sale and cross-store discounts, and held special exhibitions and sales such as New Year’s Festival and Food Festival offline. Agricultural products from poverty-stricken areas are green and natural, and consumers can taste New Year delicacies from all over the country without leaving home.
Wang Yanfang, deputy head of the Leading Group of the "Central Enterprise Consumption Assistance and Spring Festival Action" said that according to the latest statistics, the purchase amount of the event has exceeded 500 million yuan, achieving a "good start" in the consumption assistance work of state-owned central enterprises in 2025. The event increased the income of farmers and allowed everyone to celebrate the Year of Harvest and Happy Year together.
In the next step, the central enterprise consumption assistance e-commerce platform will increase efforts to focus on consumption assistance, continue to carry out a series of activities such as the "Central Enterprise Consumption Assistance and Agricultural Development Week" and "Central Enterprise Consumption Assistance and Gathering Action", concentrate efforts to do a number of practical things that the masses can perceive, effectively consolidate and expand the results of poverty alleviation, and continue to promote the comprehensive revitalization of rural areas.
