CCTV News: The Spring Festival is approaching, and flowers are ushering in the peak sales season. Data shows that various places have entered the "New Year's Flower" warm-up period early. Flowers in the south and north, and the "Spring Festival travel" of small flowers has also begun. Today, we use maps to see the transportation and sales paths of New Year flowers.

Yunnan Dounan Flower Market is the largest fresh cut flower trading market in Asia. Since New Year's Day, the sales of "New Year's Day" have entered a preheating period. According to the latest data from Kunming Flower Photography Center, nearly 3.7 million New Year's Day flowers are sent from here to all parts of the country every day. Dounan's relative market share of fresh cut flowers in the country exceeds 70%. In order to help flowers "go global" faster, last year, the first large-scale single-item express transit and sorting site in Yunnan Province - Dounan Flower Cold Chain Distribution Center. Through intelligent identification, precise sorting and full-process temperature control, the delivery speed is greatly improved.

While the speed is increasing, the territory of "New Year Flowers" is also expanding. Through the data from the Flower Cold Chain Center, you can see such a "New Year's Flower" Spring Festival travel map.

The flowers routes departing from Dounan every day can basically cover the whole country, among which Guangdong, Zhejiang, Jiangsu, Sichuan, Shanghai, and Beijing are the main provinces and cities to flow to provinces and cities, and the transportation volumes in Beijing, Jiangsu, Zhejiang and Hebei have increased significantly. From the trajectory of the "New Year's Flower" across the north and south, we can see that many lines are significantly speeding up. Shenzhen, Guangzhou and Zhongshan are the fastest shipping, and can be reached in about 20 hours. Places like Harbin can now be delivered within 36 hours from the past 48 hours, achieving "the flowers in Yunnan bloom to their homes in the north."

From the perspective of transportation varieties, consumers in Guangzhou and Shenzhen prefer potted plants such as kumquats, phalaenopsis, peach blossoms, etc.; consumers in Beijing prefer Phalaenopsis, cherry red, North American holly, etc.; consumers in Shanghai pursue novelty more, and niche "New Year's flowers" such as succulents and rich bamboo are popular. It is worth mentioning that in third- and fourth-tier cities, through the "network + community" model, tulip sales this year have increased by more than 10 times compared with the past.

The New Year's Flower "Sales" and the new Phalaenopsis variety is hot selling

Fresh food e-commerce releases data showing that the New Year's Flower sales increased by 70% year-on-year compared with last year, among which the Yin Liu Fuzhu series sales increased by 4 times year-on-year compared with last year. Among them, Phalaenopsis has become the "selling champion" of flowers over the years due to its elegant and beautiful flower posture, long blooming time and easy to take care of. This year, what new characteristics and changes have Phalaenopsis shown in planting and sales?

There are many new varieties of Phalaenopsis this year, as well as orange Phalaenopsis varieties. In the Phalaenopsis Pavilion of Changji National High-tech Industrial Development Zone, Xinjiang, the reporter saw Phalaenopsis in rare colors such as brick red and cinnamon powder that many young people love.

Wang Xingwang, head of the Phalaenopsis Pavilion of Changji National High-tech Industrial Development Zone in Xinjiang, said that the popular products this year include online hot-selling products, including "Michelle", "Phantom", "Prosperous", and "Perfect", which are some colors that you cannot see normally.

In Guangdong, one of the national breeding and research and development bases of Phalaenopsis, it is expected to supply more than 18 million pots (plants) of New Year's Eve this year, a year-on-year increase of 20%. The new Phalaenopsis variety "Moonlight Goddess" has been breeding for 14 years.

In addition to the traditional Phalaenopsis, many creative bonsai have appeared this year, such as matching accessories and green plant combination products, which are very popular among consumers. At the Taizhou Horticultural Base in Jiangsu Province, more than 200,000 Phalaenopsis are busy shaping, forming pots and shipping.

Now, the repurchase rate and consumption frequency of flowers have increased significantly. As the Spring Festival approaches, various places are stepping up stocking.

New tricks of the flower economy, new demands open up new sales channels

This year's New Year flower market not only sells well, but also combines the needs of mass festival travel and experience consumption, increasing New Year flower convenience sales stores and interactive experience activities, enhancing consumer participation and broadening sales channels.

At various subway stations in Beijing, in the newly installed self-service flower cabinets, best-selling flowers such as roses, carnations, wintersweets, and holly bring a hurried urbanite a hint of the bright colors of winter.

There are more than 40 self-service flower shops like this in Beijing subway station, covering the main transfer stations of various subway lines.

A New Year's flower-themed flower art exhibition was held on Yongfu Road in Xuhui District, Shanghai. Many rare flower materials, check-in points designed with photo frames and interactive mini games attracted the attention of young people.