CCTV News: Recently, the Central Committee of the Communist Party of China and the State Council issued the "Opinions on Deepening the Reform and Development of Elderly Care Services" (hereinafter referred to as the "Opinions"). On January 9, the State Information Office held a press conference on relevant measures to deepen the reform and development of elderly care services. A reporter asked: This time, the "Opinion" proposed to vigorously develop the silver economy and release the potential for pension consumption. What work has been done to promote the development of the silver economy? How to further unleash our silver hair consumption potential?

Liu Ming, Director of the Social Development Department of the National Development and Reform Commission, said that the silver economy has become one of the hot topics of widespread social attention. At the beginning of last year, the State Council made special arrangements for developing the silver economy to improve the welfare of the elderly, and the opinions on the reform and development of elderly care services were further deepened. Over the past year, with the coordinated promotion of all parties, the development and cultivation of the silver economy has mainly made progress: First, focus on the urgent needs of the elderly, focus on the urgent needs of the elderly, focus on the improvement of home and community elderly care services and the ability to integrate medical care, and do a good job in the livelihood of the elderly, such as community meal assistance for the elderly, and do practical things urgently needed by the elderly. Promote the convenience and meticulousness of health care services for the elderly, facilitate the travel of the elderly who are at home, support the installation of elevators on multi-story residential buildings, and create urban bus routes that are suitable for the elderly.

The second is to anchor the industry with the potential for elderly friendly people, strengthen the innovation of elderly supplies, expand the supply of elderly services, promote technological empowerment, and strive to meet the multi-level and diversified needs of the elderly. Release the promotion catalog of elderly products, issue guiding opinions on financial support for the elderly care industry to serve the high-quality development of the silver economy, and accelerate the application of service robots in the elderly care field.

The third is to cultivate and expand the market size, cultivate various business entities, establish standard brands, expand consumption channels, and strive to increase the supply of high-quality products and services. Support all types of enterprises to build demonstration and universal elderly care institutions, carry out standardized pilot demonstration construction, and use platforms such as the CIIE and Consumer Expo to organize and promote silver economic publicity and promotion activities.

The fourth is to optimize the development environment, promote the construction of the talent team, strengthen financial support, plan and build elderly care facilities, and strive to improve services so that the elderly can live comfortably and safely. Guarantee key elements such as good people, finance and property, support colleges and technical colleges to set up silver economy-related majors, and cultivate more talents who are willing to serve the elderly. Broaden the scope of support for universal pension re-lending policies and carry out the construction of embedded service facilities in urban communities.

The silver economy has broad prospects. Judging from the changes in demand, the increasing size of the elderly population has released a large number of demands for products and services for the elderly. With the upgrading of consumption willingness and consumption capacity, the demand structure is changing from survival to development. Especially those born after the 1960s have entered the old age stage, and these people have stronger consumption willingness and ability. Judging from the consumption trend, the consumption boundaries between the elderly and young people are constantly integrating, and consumption concepts and consumption structures are increasingly overlapping. We pay more attention to personalization and self-pleasing consumption, becoming a key group for the diversified development of consumption. From the perspective of industrial development, the silver economy has prompted various industries to innovate and create more service products for the elderly, involving all aspects of the elderly's lives and injecting new impetus into the elderly's services.

In the next step, the National Development and Reform Commission will conscientiously implement the deployment of the CPC Central Committee and the State Council, deeply explore and cultivate the consumption potential of the silver economy, make efforts to provide good services, and promote the quality and expansion of the silver economy. First, strengthen the main body, support all types of enterprises to actively participate, accelerate the cultivation of a group of leading silver economy enterprises, and promote the gradual development of the silver economy to diversified business formats. The second is to improve products, guide business entities to match market segments, improve product and service standards, and improve product and service quality and aging-friendly level. The third is to expand the scale, promote the integration of elderly care with medical care, health, culture and tourism, finance and other industries, make it more convenient for the elderly in medical care, travel, entertainment, etc., and provide better and more warm services for the elderly.