CCTV News: At the policy briefing held by the State Council Information Office on January 8, multiple departments introduced that in 2025, the policy coverage will be wider and more powerful. Let’s take a look at the specific measures in some places.
Shanghai will continue to carry out old-for-new activities for automobiles, home appliances, home furnishings and electric bicycles this year. Among them, the subsidies for eight major categories of home appliances included in the state subsidy have been implemented starting on New Year's Day, and three types of digital products such as mobile phones, tablets, smart watches and bracelets will also join the subsidy ranks soon.
In the first weekend of the new year, Shanghai home appliance stores were in full swing. In a home appliance store, the clerk is busy receiving waves of customers.
In 2024, nearly 8 million people in Shanghai participated in the home appliance and home furnishings trade-in activities, and a total of nearly 1.9 billion yuan of subsidies were issued. Various platforms worked together to drive the consumption of home appliances and home furnishings to exceed 12 billion yuan. Among them, the sales of eight major categories of products including refrigerators, washing machines, and TVs, which are included in the state subsidies increased by 30% to 40% year-on-year. Starting from New Year's Day this year, the old-for-new trade-in activity will continue to be implemented.
Changzhi, Shanxi: Multiple discounts are superimposed, consumption has heated up before the festival
In Changzhi, Shanxi, as the Spring Festival approaches, multiple discounts such as government subsidies and merchant welfare have been superimposed, and the vitality of market consumption has been effectively stimulated, especially the sales volume of home appliances, home decoration and other products has increased.
In a home appliance store in Huguan County, Changzhi City, clerks are busy receiving waves of customers. It is understood that in 2025, Shanxi will continue to trade in new consumer goods such as home appliances and home decoration. Among them, 15 categories of home appliances can enjoy a 20% discount subsidy, with a maximum subsidy of 2,000 yuan for a single product. With the help of policy dividends, the store has also launched discounted activities, attracting many consumers to come and buy.
In addition, the local area also organizes activities such as New Year's goods festivals to meet the diverse consumption needs of the people and inject new vitality into the market through diversified consumption promotion activities.
