Xinhua News Agency, Harbin, January 8th. Title: Let the "ice power" of the ice and snow economy continue to be released
Xinhua News Agency reporter Yang Siqi
China Harbin International Ice and Snow Festival opened recently, igniting the vitality and joy in winter. The unique resources and diverse activities have made the charm of ice and snow cities bloom again. The pace of ice and snow sports "expanding south, expanding west, and advancing eastward" has accelerated, and ice and snow heat has heated up across the country, and the ice and snow economy has gradually become a bright color that promotes economic growth in some regions.
Ice and snow tourism and ice and snow sports emerged, and more and more people embarked on the ice and snow journey, and related consumption grew rapidly. In this latest ice and snow season, the number of ice and snow leisure tourists in my country is expected to reach 520 million, and the tourism revenue is expected to exceed 630 billion yuan.
The ice and snow economy is driving the rapid growth of the ice and snow equipment manufacturing and service industries. The ice and snow industry has transformed from a single business model to a comprehensive cluster, with a significant spillover effect. The AR refrigerator sticker that is hard to find, triggering the purchase of big snowman cakes, literary works, film and television programs with ice and snow as the theme... The creative design industry and ice and snow are deeply integrated, giving birth to new consumption hotspots, and achieving a win-win situation between cultural value and economic value.
While protecting the popularity of the ice and snow economy and meeting the growth of people's consumption needs, we must also seize the favorable opportunity of industrial development, further improve the quality of development, and strengthen development momentum.
The sustainable development of the ice and snow economy also faces some challenges. The homogeneity of ice and snow resource development in some areas is relatively serious, the infrastructure is imperfect, it is difficult to carry large-scale passenger flow, there is a shortage of professional talents, which restricts service quality and industrial upgrading... In this regard, ice and snow are urgently needed to promote the prosperity and development of various economies. Formulate differentiated strategies according to local conditions, avoid blindly following the trend and duplicate construction, encourage innovative development, and increase the added value of the ice and snow industry.
Perform with the trend, take advantage of the momentum, and continue to release the "ice power", you can create gold and silver mountains in the ice and snow.
