CCTV News: With the popularity of many Chinese films such as "Nezha: The Devil Child's Trouble", "The Second Part of the Gods: War of Xiqi", and "Detective China 1900" in the international market, on February 17, the launch ceremony of the "Follow the Movie Tour China" event jointly organized by the State Film Administration and China Central Radio and Television Station was held at the China Film Museum in Beijing.
The "Follow the Movie Tour China" event aims to seize the favorable opportunity of the global hit of the Spring Festival movies, take advantage of the current comprehensive relaxation and optimization of the transit visa-free policy, and attract more overseas tourists to China to experience the credible, cute and respectable China firsthand. The event mainly focuses on overseas distribution and screening of Chinese films, overseas Chinese film festivals, and domestic and foreign international film festivals. It widely carries out "film + tourism" publicity and promotion, guides more overseas film audiences to appreciate the Chinese style through Chinese stories and stimulates the enthusiasm for tourism consumption in China. At the same time, film companies and tourism companies are encouraged to innovate and cooperate, deeply explore the cultural and tourism value of Chinese films, and launch film-themed tourism boutique routes that can not only experience the wonderful stories on the screen and the cultural connotation of the film, but also feel the natural scenery and humanistic style of China, open up "communication field" and "consumption field", and promote more "heart-moving" overseas audiences to transform into inbound tourists.
According to reports, the General Office will make full use of the international first-class communication advantages of overseas sites spread around the world and cooperate with hundreds of international mainstream media and social platforms, innovate and promote the "Follow the Movie Tour China" event, and continuously expand the coverage and influence of the event. The Taiwan Channel will continue to deepen exchanges and cooperation with international film institutions, carefully create brand activities such as "China Film and Television Works Exhibition Season", and effectively promote Chinese films to "go global".
