CCTV News: With the arrival of the New Year, the consumer market has also ushered in a craze of "going farewell to the old and welcoming the new". With the expansion of consumer goods traded in the past this year, many businesses have also launched targeted subsidy activities to deliver more benefits to consumers.

Shenzhen, Guangdong: Merchants add subsidies and share the benefits of "national subsidies" with "national subsidies" to replace them

In front of the digital product display area of ​​a home appliance store in Huaqiangbei, Shenzhen, many citizens stopped to check the product performance while consulting the subsidy rules. In order to further promote new consumption, some home appliance stores have introduced policies to add different subsidies to models above and below 6,000 yuan, and share them with the "national subsidy", and the event will last until March 16.

In addition to home appliances and digital products, this year, Guangdong will give a one-time subsidy of 500 yuan to individual consumers who sell scrapped old electric bicycles (acid batteries) in the province and exchange electric bicycles worth more than 1,500 yuan. Many merchants use stores as a scenario to provide "one-stop" replacement services, and adopt payment and other methods to allow discounts to reach consumers directly.

Ningbo, Zhejiang: Cars traded for old cars and new ones continue. The car market is booming after the holiday

Recently, the "Implementation Rules for the 2025 Automobile Replacement Update Subsidy in Zhejiang Province" was announced. The replacement of cars has been updated and improved the subsidy standards. Consumers sell old cars and purchase new energy vehicles with a maximum subsidy of 15,000 yuan, and buy fuel vehicles with a maximum subsidy of 13,000 yuan. Since the policy was introduced and implemented, the transaction volume of the automobile market in Ningbo, Zhejiang has increased significantly.

Jiangsu: The supply and demand sides work together to continue subsidies and expand their efforts

This year, Jiangsu not only continued last year's policy on the basis of 12 types of national supplementary products, but also promoted 32 types of provincial supplementary products to achieve full-year coverage. The rapid market response has become an important driving force for the recovery of consumption. Among them, more and more consumers are focusing on green products such as new energy vehicles, high-efficiency and energy-saving appliances.

Hainan: Launching the old-for-new combination package to stimulate consumption vitality

Since the implementation of new subsidies for digital products such as mobile phones from January 20, the digital zones of major shopping malls in Hainan have been continuously flowing. Merchants have launched the "old-for-new + discount + full-value gift" combination package through promotional activities such as "Huimin Market" to stimulate consumption potential.

This year, Hainan will also make full use of ultra-long-term special treasury bonds and allocate special funds to provide subsidies for individual consumers to purchase new cars. At the same time, it will continue to implement the subsidy policy for car replacement and renewal, and further expand the scope of subsidies.