CCTV News: With the continuous adjustment and optimization of my country's transit visa-free policy, a large number of foreign tourists have come to China to experience Chinese culture in depth.

This Spring Festival of the Year of the Snake, the craze for inbound travel for foreign tourists continues to rise. The ancient city of Fenghuang, located in Xiangxi, Hunan, has also ushered in a wave of inbound tourism. Tourists from nearly 20 countries and regions such as Thailand, Vietnam, and the United States have sailed on the Tuojiang River and strolled on the bluestone streets and alleys to immerse themselves in the unique charm of "Mysterious Xiangxi".

In the ancient city of Fenghuang, Hunan, many foreign tourists come to experience the Miao family style. Ms. Chen, 75 years old this year, is from Vietnam. When she first came to China 20 years ago, she was shocked by China's historical heritage. Since then, she has been very interested in China's traditional culture. This time she brought her whole family to travel to China again.

There are many foreign tourists attracted by Phoenix like Ms. Chen. Ms. Hetapa, from Thailand, set foot on China for the first time and was deeply attracted by the brilliant lights and folk culture of the ancient city. The scenic spot has multiple language logos to facilitate foreign tourists

It is understood that as of now, Fenghuang County has received a total of 12,340 overseas tourists in 2025. In order to facilitate overseas tourists to visit the Fenghuang Ancient City, multiple language logos and guide maps have been set up in the scenic spot, and tourism consultation service points provide multi-language services. At the same time, a series of tourism projects with Chinese traditional culture and ethnic characteristics have been launched to allow foreign tourists to gain an in-depth understanding of China. In Shanghai, the reporter met the Vince family from the UK. They came to China to visit their son who was studying in Shanghai. During the interview, the family had just finished their trip to Beijing.

When they returned to Shanghai from Beijing, they chose to travel at high speed. The convenience of China's high speed railway impressed them.

News from the China Tourism Research Institute, affected by the basic market of Hong Kong and Macao, mutual visa exemption policies, and convenient transportation, inbound tourism in 2025 ushered in a new window for high-quality development. Tourists from all over the world experience the Chinese New Year atmosphere, participate in activities such as temple fairs, guessing lantern riddles, and experiencing intangible cultural heritage, and the global influence of Chinese traditional culture has been further enhanced.

During the Spring Festival holiday, my country received a total of inbound tourists from 175 countries and regions, with the number of inbound tourists reaching 3.4321 million, an increase of 6.2% year-on-year. Among them, 699,500 foreign tourists and 2.732,600 Hong Kong, Macao and Taiwan tourists. South Korea, Japan, the United Kingdom, the United States, Singapore, Australia, Malaysia, Russia, Thailand and the Philippines are the top ten source countries of inbound tourists, with a total number of tourists accounting for 65.8% of the total number of foreign tourists.