CCTV News: After the holiday is a critical period for enterprises to resume production, and it is also a peak period for workers to change jobs and seek jobs. The reporter found that in the employment market, some "labor brands" have a significant driving effect on employment. Next, I will follow the reporter to take a look at Danfeng County, Shaanxi.

In Danfeng County, Shaanxi Province, more than 600 migrant workers are about to take government chartered vehicles to Jiangsu, Anhui, Zhejiang and other places to start their new year's work. This is the third time that Wang Xiaodong, 43, has returned to work by taking a "point-to-point" chartered car.

Many of these more than 600 migrant workers are good at ramen, cooking and grilling skewers, like Wang Xiaodong. They have a common name called "Danfeng Chef".

Danfeng County, Shaanxi Province is a traditional labor county with 83,000 surplus rural labor force. In order to stabilize employment and increase income, the local area has accelerated skills training and allowed migrant workers to launch the labor brand "Danfeng Chef Worker" through their special cooking skills. After training, 37-year-old He Shuwu quickly opened his own shop in Nanjing.

At present, Danfeng County, Shaanxi Province transports more than 12,000 catering workers to various places every year, of which the annual income of catering service personnel exceeds 40,000 yuan, and the annual income of catering management personnel exceeds 150,000 yuan.

One skill to work well, precise connection to promote income growth

Work brand has regional characteristics, industry characteristics and skill characteristics, and is very popular in the employment market. At present, in Nanjing, Jiangsu alone, there are more than 300 restaurants founded by "Danfeng Chef Workers". Come and see what's going on there.

Li Feng is the person in charge of the labor export workstation station in Nanjing, Danfeng County, Shaanxi Province. In recent years, more than 3,000 "Danfeng Chefs" brought out by him have exceeded 3,000.

The owner of this small store, Hui Zhongbao, is also from Danfeng County, Shaanxi Province. He told reporters that although the store is not big, it has to receive more than 2,000 customers every day. Therefore, this year he contacted Li Feng again and wanted to add more than a dozen "Danfeng Chefs".

In order to ensure employment after the New Year, Li Feng has been traveling in Nanjing and Danfeng recently, not only doing recruitment matching, but also helping migrant workers to do pre-job training. In a vocational and technical school in Danfeng County, Shaanxi Province, 40-year-old Wang Dong has been a chef for some time, but he still actively signed up for the training.

At present, more than 2,300 labor brands have been cultivated nationwide, driving nearly 60 million jobs. In addition to traditional housekeeping services, living and catering, human resources, and elderly care services, localities are also actively cultivating labor brands in the fields of robot manufacturing, smart Internet, aviation, etc.