For the first Spring Festival travel rush after China's successful application for the Chinese New Year, transportation is particularly hot: data from the 2025 comprehensive transportation Spring Festival work team shows that during the 8 days of the Spring Festival holiday, the cross-regional flow of the whole society exceeded 2.3 billion people, setting a record high.

The land of China and among the green mountains and clear waters, the continuous growth of passenger flow and the busy and orderly road carry the happy vision of rushing towards a better life, and also outline a picture of changes in the mobile China.

In the busy Spring Festival travel scene, three changes are worth paying attention to.

The first is the change in travel demand: from "I have money but no money to go home for the New Year" to "I come to your city".

In the past, going home was the main direction of the Spring Festival travel rush; now, tourism flows overlap with home return flows, weaving into a "concerto" of reunion, homesickness and vitality.

Follow the demand side, this year's Spring Festival, many people have adjusted their leave and made a very long holiday. The long holiday gave birth to a "transition vacation", first going home to visit relatives, then traveling, and finally returning to work and school. "Multi-stage" vacation and road-rail-air connection not only help the holiday travel become more popular, but also drives urban and rural cultural tourism to become more prosperous, giving birth to a vibrant Spring Festival consumer market.

Looking at the supply side, this Spring Festival, various places have made innovations and made full use of "retaining customers". Shanxi creates a "Pingyao Shengjing" light show, Harbin launches a new Internet celebrity landscape in the world of ice and snow, Zhejiang launches New Year-themed projects such as enjoying unique skills and watching big shows... High-quality supply is emerging, and consumption scenarios are constantly enriching, allowing the large traffic of travel to accelerate the transformation into consumption growth points.

The second is the change in travel experience: from "you can walk" to "you can walk well".

Looking through the Spring Festival travel picture, you can not only see a vibrant flowing China, but also clearly perceive a digital China with renewed technology.

Shenhai Expressway, drones hover at high altitude, turning into traffic "drages". While patrolling the road conditions of key nodes, they shouted and directed vehicles to drive in an orderly manner from the air to make the road run smoother.

Guangzhou South Station, the crowds are surging but busy and orderly. In the past, passengers lined up in front of special machines to print ticket reimbursement vouchers. Now, digital electronic invoices are fully promoted, making travelers more relaxed.

From paper tickets, magnetic medium tickets to "face-scanning" entry and exit, electronic invoices... For decades, riding on the east wind of digital technology, the Spring Festival travel experience has become even better. Nowadays, digital guidance and smart reading can be seen everywhere in railway stations and airports; mobile robot-assisted charging and drone calls and guidance have become the norm... New generation information technologies such as big data, the Internet of Things, and artificial intelligence are accelerating the application and implementation, safeguarding the comprehensive improvement of Spring Festival travel efficiency.

The third is the change in travel mode: from the exit of the "motorcycle army" to the "main force" of car driving.

More than ten years ago, a huge army of motorcycles set out from the Pearl River Delta region and rode back to Guangxi, Guizhou, Yunnan and other places along the national highway. This was once a unique scene in China's Spring Festival travel rush. Statistics show that during the 2013 Spring Festival travel rush, the motorcycle army reached a peak of about 1.1 million vehicles, and has since shown a significant downward trend year by year.

Now, motorcycles "quit" and cars "come on the field". More and more people drive their cars on the way back home, traveling from south to north and traffic, drawing a different "Spring Festival travel curve" on the land of China. Data shows that during this year's Spring Festival, self-driving travel accounted for nearly 80%, with the total flow of expressways nationwide reaching 436 million, and the total number of public travel hit a new high.

The road is open and the people are smooth, bringing the journey home closer, demonstrating the confidence of a major country in infrastructure and the strength of economic development. In China today, there are more than 56.63 kilometers of roads per 100 square kilometers of land. The number of cars owned by a thousand people increased from 89 in 2012 to about 244 last year. Highways meander thousands of miles and communicate with urban and rural areas, supporting more and more cars to roam around the country, and hundreds of millions of traffic flows back and forth. Behind it is the same frequency resonance between the major transportation powers and the major manufacturing powers.

Time adds new things, and spring fills the mountains and rivers. Through the "three changes" of the Spring Festival travel rush, we are more convinced that "China today is a vibrant and vibrant China." The new year will surely be a warmer and more hopeful year.