CCTV News: At the regular press conference of the Ministry of Commerce of China held on February 13, the spokesperson said that the 2025 National Online New Year Festival ended successfully, achieving a good start in online consumption in 2025.

According to reports, the "2025 National Online New Year's Festival" will be launched from January 7 this year to February 5. Business big data monitoring data shows that during the activities of key e-commerce platforms, the national average daily online retail sales increased by 6.2% year-on-year, achieving a good start in online consumption in 2025.

Policies drive new hot spots to emerge continuously. Among them, the expansion of old trade and new trade has accelerated, and favorable policies have emerged. Local governments have introduced diversified subsidy measures and convenient recycling channels in light of the New Year holiday consumption demand. Online sales of dishwashers and water purifiers have increased by 71.8% and 47.4% respectively. Positive policies such as expanding the visa-free circle of friends and extending holidays have driven the rapid growth of cross-border tourism.

Intangible cultural heritage drives and leads new trends. The first intangible cultural heritage version brought the national trend during the Spring Festival, and the online sales of intangible cultural heritage theme products such as the White Snake Crafts and Colored Lanterns grew rapidly. Sales of tourism products such as intangible cultural heritage performances and folk gardens were booming, with online sales increasing by 407.7% and 109.8% respectively during the Spring Festival holiday. Among them, the number of orders for folk performances such as Yingge and Dance, Fire Pot and other key monitoring platforms doubled.

Quality drives optimization of new supply, and healthy organic products become the preferred one. During the Spring Festival holiday, sales of fat-swinging machines and step-striking machines increased by 98.3% and 93.8%, while sales of organic condiments and organic milk increased by 81.5% and 44.4%. Giving health and stocking up health has become a new fashion and new trend for the New Year.

Speaker of the Ministry of Commerce of China He Yongqian said that online drives to enhance new experiences. In-store catering consumption demand was strong, and online catering sales increased by 11.8%. According to a key monitoring platform, the number of orders to the New Year’s Eve dinner in the hotel increased by 35.4%. Online entertainment has grown brilliantly, and the Spring Festival movie market is booming. Online ticket buying and offline movie viewing has driven the increase in online entertainment sales by 55.5%.

The ten time-honored New Year's goods gathering activities focused on promoting by the Ministry of Commerce achieved direct sales of over 500 million yuan, driving online and offline consumption of over 1.6 billion yuan, especially the consumption of time-honored catering increased by 13.8% year-on-year.