Beijing's "New Year's Tour"

This Spring Festival, Beijing citizen Zhao Tian (pseudonym), was already ready to "stay at home", but her mother suggested to the whole family, "Go out for the Spring Festival?" The three hit it off.

"We came to Weixian, Hebei, around Beijing, and it only takes 3 hours to drive here." A month ago, Ms. Zhao and her family had already arranged their itinerary: set off on the second day of the Lunar New Year, visit the Weixian Museum to learn about the long history of the local area, experience the charm of a thousand-year-old ancient building in the ancient city of Weizhou, watch tree flowers in Nuanquan Ancient Town, eat snacks and stay in a homestay at night... A four-day self-driving tour, focusing on a New Year-style trip.

Intangible cultural heritage New Year tour, ice and snow tour north, cold tour south... During the Spring Festival, the tourism market became more and more popular. This year, New Year's Eve was included in the statutory holiday. The 8-day holiday made everyone more relaxed in choosing between visiting relatives and traveling. "Where did you go to during the Chinese New Year?" has become a greeting for people to meet recently.

Family travel has become the mainstream

Zhao Tian is 30 years old this year and has a lively big family. In the past, the Spring Festival was a day for family gatherings. More than a dozen people gathered together to set off fireworks, make dumplings, play cards, and watch the Spring Festival Gala, which was so lively.

In the past two years, the elderly of their ancestors have disappeared, and the way of celebrating the New Year has also changed. Everyone gets together before the Spring Festival, and after the New Year, they will have their own small family gatherings.

This year, Zhao Tian and his family chose to celebrate the New Year in a different place. "It doesn't matter where you live, what's important is to be with your family." "This time I experienced the folk customs in other places, which made me feel a little fresh."

In the first Spring Festival after the successful application for World Heritage, "New Year's Day Tour" became the best choice. According to the "2025 Spring Festival Tourism Consumption Trend Report" released by the China Travel Agency Association and Tuniu, Beijing, Xi'an, Chengdu, Nanjing and other places have a deep cultural heritage and are a popular choice; driven by the domestic game "Black Myth: Wukong", the popularity of historical and cultural cities such as Taiyuan and Datong continues to rise.

The 8-day holiday also made outbound travel popular. According to a relevant person in charge of CITIC Tourism Group, the number of outbound tourists during the Spring Festival in 2025 increased by 46%. Shanghai citizen Wang Haoling and his father arranged an 11-day trip to Hokkaido, Japan. "For me, the Spring Festival is a very long holiday. I usually have a lot of work pressure. I go out to see the scenery during the Chinese New Year, avoid social engagements, and ask for a free and relaxing time, recharge and then rework."