Tao Tian's "Fu Lai Run" refrigerator sticker
During the Spring Festival, the "Tao Tian Shopping Welcome the New Year" cultural and creative market in the Temple of Tian Park was very lively, and tourists gathered here to choose their favorite Temple of Tian's souvenirs. Among them, the "Fu Lai Run" snake-year limited-edition refrigerator sticker has attracted many tourists to buy it.
Not only is the Cultural and Creative Market of Tiantan Park, but also the cultural and creative shops in major tourist attractions across the country are crowded with people, and the cultural and creative market is showing a trend of frequent and vigorous development of explosive products. Taking Beijing as an example, hot products on the market appear from time to time, mostly created in combination with hot spots. Digging deeper behind it, there are ways to create hot products.
Big IP+ creates "breaking circle" products
Tourists visit the Forbidden City on the central axis of Beijing
In 2024, Beijing Central axis is undoubtedly the most influential cultural and creative IP. With the successful application of the Central Axis World Heritage, this historical and cultural landmark has attracted a large number of citizens and tourists, and has driven the hot sales of related cultural and creative products. These cultural and creative products not only carry a profound traditional culture, but also become an important window for people to understand Beijing's history.
In the front door central axis cultural and creative store, there are endless customers. Ms. Liang stopped in front of a row of central axis series puzzles, "not only are popular models such as the Forbidden City and the Temple of Heaven, but also niche models such as Zhengyang Gate and Yongding Gate, which allow children to experience the charm of the central axis more intuitively during the competition."
In the tour guide Mr. Dou, there is a route of "the magnificent Beijing of the Central axis". Many guests will ask him to set the Beijing Central Axis Theme Post Office as the first stop for "check-in". The post office displays various central axis theme elements and cultural and creative products. Here, independent printing, mailing postcards and stamping are all necessary options for tourists to "check in".
With the restart of Hongenguan and the official opening of the Beijing Central Axis Theme Post Office, the Central Axis Theme products have more exclusive sales space, and the Central Axis Culture has been further promoted, which has attracted more people to pay attention and purchase Central Axis Cultural and Creative Products, forming a virtuous cycle.
Commodities in the central axis cultural and creative stores
