Tourists experience VR in the digital experience space of the Old Summer Palace
The first week of work, the heat of the Spring Festival has not yet dissipated. Looking back on the holidays, my colleague Xiaoli is obsessed with the experience of playing VR games in the mall.
She has never played games seriously and is attracted by several unattended shared game consoles in the mall. I teamed up with strangers on the scene, put on VR glasses, and played for more than two hours. From time to time, people walking around the mall passed by, and some stopped to become her audience. "If you are tired of walking in the mall, you can stop and have fun at any time. It's a great experience!" she said.
Where is the "new" of new business formats?
In recent years, many netizens have experienced the "consumption upgrade" brought about by the new economy and new business formats. From online red envelopes, cloud greetings, prefabricated New Year’s Eve dinner to XR (extended reality) and VR (virtual reality); from the active development of the first-generation economy, ice and snow economy, and silver economy pointed out by the Central Economic Work Conference, to generative AI, smart wearable devices, virtual people, connected cars, etc., new industries and new consumption are emerging one after another.
Data shows that four days before the Spring Festival holiday, the sales of key retail and catering companies across the country increased by more than 5% compared with the same period last year. Behind the data, the booming development of new business formats and innovation-driven development are inseparable.
What is the "new" of a wide variety of new business formats?
New Years ago, I installed a whole-house intelligent system of a certain company for my home. Whenever I finish my day's work, I drag my tired body back home. While opening the smart door lock with fingerprints, he said to the smart speaker inside the door: "I'm back." The lights in the entrance and living room immediately lit up, and the smart speaker played beautiful music, the smart curtains were automatically pulled open, and the sweeping robot in the corner started working as soon as it received the instructions. These new smart things not only liberate my hands, but also save electricity bills and provide safer protection.
Xiao Li once told me that when she was a full-time mother, she learned how to broadcast live at home and enjoyed the fun of live broadcast. With the application of new technologies such as 5G, AR (augmented reality), and AI, innovative development models have emerged in industries such as live streaming and goods. These new business formats not only facilitate our lives, but also allow many people to find new job opportunities.
