CCTV News (News Network): General Secretary Xi Jinping pointed out that the development of the ice and snow economy should be taken as a new growth point and promote the development of the entire industrial chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism. This winter, various regions continue to promote the deep integration of ice and snow and cultural tourism, sports, science and technology industries, so that "cold resources" can activate the "hot industry" and inject new impetus into high-quality development.

At present, the 9th Asian Winter Conference in Harbin is in full swing. On the field, athletes from all over the country competed fiercely; outside the field, tourists from all over the country gathered in Heilongjiang to help ice and snow tourism continue to heat up.

The Heilongjiang Mohe, located in the northernmost part of our country, has continued to rise since the beginning of winter. The rich ice and snow projects have made tourists linger and have also heated up the accommodation, catering and other industries. The B&B courtyard run by Shi Ruijuan, a villager in the Arctic Village, has a shortage of rooms, and the newly opened branches this year has received a good response.

In September 2023, General Secretary Xi Jinping came to the Arctic Village and had cordial exchanges with the villagers, entrusting local party committees and governments to provide policy support so that the scenery and ice and snow resources in the northern border will bring a steady stream of income to the villagers. Keeping in mind the instructions of the General Secretary, Mohe has increased its efforts to explore special resources, innovatively create ice and snow scenes, and drive the return of talents and foreign merchants to invest and start businesses.

Ice and snow are also mountains of gold and silver. General Secretary Xi Jinping has always paid attention to the development of the ice and snow industry. Since the 18th National Congress of the Communist Party of China, he has made important instructions on many occasions, emphasizing that the development of the ice and snow economy should be taken as a new growth point and to promote the development of the entire industrial chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism. The Third Plenary Session of the 20th Central Committee of the Communist Party of China pointed out that a long-term mechanism for expanding consumption should be improved. The Central Economic Work Conference deployed key tasks for 2025 and clearly proposed to actively develop the ice and snow economy.

This ice and snow season, various places have issued policies to support the development of the ice and snow economy, and a series of "ice and snow+" products have emerged. From traditional skiing, ice skating to emerging ice and snow photography, ice and snow research, ice and snow tourism is becoming rich and diverse, both products and services. During this year's Spring Festival, Beijing issued 30,000 ice and snow consumption coupons, and launched special activities such as the Ice and Snow Music Festival, Ice and Snow Parent-Child Challenge, and New Year's Eve Ice and Snow Light Show. In Altay, Xinjiang, people immersively visit and experience, understand the history of the origin of skiing, and inherit the ice and snow culture.

Digging out the intangible cultural heritage of ice and snow, building ice and snow cultural museums, and supporting the artistic creation of ice and snow themes. While ice and snow culture is becoming increasingly prosperous, ice and snow sports continue to flourish. In Jilin, 75 ski resorts have transformed and upgraded their software and hardware facilities. The number of open ski trails in the Beida Lake Ski Resort has increased from 64 to 74, with the area of ​​ski trails increasing by 15%. It is expected that the number of tourists to receive this snow season will exceed 1 million. In Shanghai, many business districts and neighborhoods have incorporated ice and snow sports experiences. The 1,000-square-meter outdoor skating rink created along the Huangpu River has become a hit as soon as it debuts. In Hubei, indoor and outdoor activities are also exciting, and fun skiing and snow entertainment activities are often new; from January to February this year, the number of bookings for ski hotels in the province increased by about 83% year-on-year.

The hot ice and snow economy has promoted the integration and innovation of ice and snow equipment manufacturing. In Henan, locally manufactured ice and snow equipment has accounted for 40% of the national market. At present, my country has formed a system of 15 major categories of ice and snow equipment products, basically covering the entire industrial chain from head to toe, from individuals to venues, from competitive competitions to mass sports.

At present, my country's ice and snow industry has shown characteristics such as expanding market size and diversifying consumer demand. my country is accelerating the construction of a modern ice and snow industry system, striving to achieve a total scale of the ice and snow economy of 1.5 trillion yuan by 2030.