CCTV News: On February 11, the Ministry of Commerce and nine other units issued the "Action Plan on Increased Silver-Haid Tourism Trains to Promote Service Consumption Development". So how to increase the supply of Silver-Haid Tourism Trains? What specific measures have been proposed in the policy? Let’s learn about it together.
The overall goal of this "Action Plan" is: by 2027, a Yinfa Tourism Train Product System will be built with a national coverage, diverse routes, rich themes and comprehensive services. The Yinfa Tourism Train Service Standard System will be basically established to form a number of themed tourism train brands. The number of Yinfa Tourism Trains and passenger transport volume will achieve a significant increase compared with 2024.
Lin Meng, director of the Modern Supply Chain Research Institute of the Ministry of Commerce Research Institute, said: "This time, the relevant policies were issued specifically for silver-hailing tourism trains, and based on the policy documents related to the silver-hailing economy, such policy measures were introduced for some specific sub-fields, to create a sample and a demonstration and leading effect for the development of other specific business formats and models of silver-hailing economy consumption."
Specifically, the policy proposes a number of measures to increase the supply of Yinfa tourist train services. In terms of improving the guarantee mechanism for tourism train operation, the policy proposes to formulate tourism train development and management measures, and clarify the system norms such as tourism train product spectrum, investment model, and operation organization.
In terms of encouraging diversified capital to participate in investment, the policy clearly supports all types of business entities, including private enterprises, to participate in the development and operation of silver-famous tourism trains and tourism railway lines, and implement market-oriented independent pricing. At the same time, international brand tourism train operators and tourism companies are also encouraged to participate in the development of Yinfa Tourism Train.
In terms of strengthening investment and financing support for tourism train development, the policy includes the aging-friendly, green and comfortable transformation of Yinfa tourist trains into the scope of large-scale equipment updates and consumer goods trade-in support. Guide financial institutions to strengthen support for the technological transformation and equipment update of tourism trains. Places with conditions are encouraged to introduce special support policies for tourist trains.
In terms of expanding tourism train routes and products, the policy proposes to explore tourism resources along the railway and create brand silver-haired tourism routes. Launch quality, comfortable and affordable tourist train products to meet the diverse needs of the elderly.
Professor Sun Jin from the University of International Business and Economics said: "The policies released this time are also strategic choices to stimulate domestic demand through structural reforms and promote the high-quality development of the silver economy, and provide policy support for further releasing the consumption potential of the silver-haired group, meeting the diversified consumption needs of the silver-haired group, and promoting the iterative upgrade of business models."
Old "tourism" enjoys: How to improve the travel experience of the elderly?
The policy was introduced mainly to meet the tourism service needs of the elderly. In terms of improving the travel experience of the elderly, what other thoughtful designs are there? Continue to watch the report.
This "Action Plan" has designed a series of heartwarming measures for elderly passengers, and has specifically proposed to strengthen the guarantee of elderly-friendly facilities, and requires the research and formulation of technical standards for the aging-friendly and comfortable transformation of Yinfa tourist trains and relevant standards for train service, and to improve and implement the construction standards for barrier-free facilities for newly built railway stations. In combination with the implementation of equipment renewal actions, guide local cultural and tourism venues to improve equipment facilities and services for aging to better facilitate the travel of the elderly.
At the same time, in terms of improving the service level of Yinfa Tourism Train, the policy proposes that medical, elderly care professional service personnel and emergency medicines should be arranged on the train. Medical institutions are encouraged to cooperate with the railway department to equip medical ambulance on Yinfa tourist trains. The medical expenses incurred on the train can be settled in medical insurance and medical treatment in other places according to the designated medical institution registration place as the place of medical treatment. In addition, special food, physical therapy and health care services, time-honored products, special cultural performances, intangible cultural heritage skills and stage art videos can also be used to enrich the train cultural life of the elderly.
In addition, the policy also requires strict implementation of preferential policies for scenic spots for elderly tourists, and encourage local governments and scenic spot authorities to increase preferential efforts for elderly tourists. Guide insurance institutions to establish close cooperative relationships with travel agencies, medical institutions, etc., and enrich insurance products for the silver hair group.
Lin Meng, director of the Modern Supply Chain Research Institute of the Ministry of Commerce Research Institute, said: "This time, we are taking the silver-haired tourism train as the entry point to integrate silver-haired tourism with industries such as finance, insurance, transportation, and medical care to create an ecosystem for the development of the entire industry with the silver-haired economy as the core."
