CCTV News: With the convening of the 9th Asian Winter Conference in Harbin, a wave of ice and snow sports has also set off across the country. Ningxia Yinchuan has innovated the supply of ice and snow tourism products and services, creating a comprehensive, deep-seated and diversified ice and snow tourism experience for tourists, turning "cold resources" into "hot industries". At this moment, Chai Danfeng, a reporter from the Central Station, is in a ski resort in Yinchuan City. Let’s connect with her.

The reporter came to a ski resort near Yuehai Lake in Yinchuan City. Although February 11 is Tuesday, you can see that there are still many tourists coming here to ski. The reporter also noticed that in addition to classic skiing events, there are also many projects such as ice parks, parent-child snow playgrounds, and adults and children are releasing happiness and passion in the snow tire area. The reporter also learned that in order to give tourists a better gaming experience this year, the ski resort has improved the facilities of the ski resort according to the needs of different ice and snow enthusiasts, and set up intermediate tracks, junior tracks and children's snow play areas to allow the whole people to participate in ice and snow sports.

People's enthusiasm for skiing has also driven the continuous improvement of the ski equipment market, making the equipment more fashionable. In the customer service center, the reporter saw a wide range of ski suits, ski shoes, gloves, goggles, ski boards and other equipment. The staff told the reporter that this year, products that are in line with the aesthetics of young people have been specially launched. Dopamine colors are usually bright, bright, full of vitality, and have a strong visual impact, such as bright colors such as orange, yellow, and red. Ski enthusiasts wear such bright ski suits and look like "elves" "dance" in the air on the white snow track.

You look at these photos, which are the moments taken by the photographer, and this is also a new business model derived from Yinchuan City this year. The photographer said that he was also an accidental opportunity to come into contact with ski photography, and since then he has been out of control. This year, he has directly become a full-time ski photographer. Nowadays, many ski enthusiasts want to record skiing skills and fashionable outfits.

In addition to these, Yinchuan City has also integrated ice and snow with culture and tourism this year, designed tourism routes, and opened tourism special lines. It will launch a number of discount packages for scenic spots, homestays and business districts related to ice and snow, such as 20% off ski tickets and food consumption coupons to stay in homestays, etc. This not only stimulates the potential for winter tourism, but also promotes the development of the ice and snow economy. This ice and snow season, through the deep integration of business, culture, tourism and sports, organically combines various contents such as ice and snow sports, ice and snow carnival, and ice and snow tourism experience. By holding snow, ice skating, winter fishing, ice and snow hiking, ice dragon boating and other ice and snow activities, more people will participate in ice and snow sports. This winter also turned Yinchuan, the "Supai Lake City" into a "Supai Ice City".