CCTV News: Since the beginning of this year, the real estate market in key cities has continued to recover, continuing the trend of stopping declines and stabilizing since the fourth quarter of last year. The latest data shows that the number of online signings for second-hand houses in Beijing in January increased by 97.1% compared with last year's Spring Festival month, and the recovery trend of other first-tier cities is also obvious.

The reporter came to a real estate project sales office in Haidian District, Beijing. The most prominent feeling on the scene was: busy! The reservation system for real estate projects shows that 49 groups of customers have viewed and selected houses. The salesperson here told reporters that they did not take vacations like in previous years and were open for business on New Year's Eve and the first day of the New Year.

Not just Beijing, sales offices in first-tier cities during this year's Spring Festival are obviously much busier than in the same period in previous years. In January, the sales area of ​​new homes in Guangzhou increased by 57% year-on-year, and the total transaction volume of new homes in Shanghai was 500,000 square meters, an average daily increase of 29% over January last year. The transaction volume of first- and second-hand houses in Shenzhen was both increasing year-on-year. According to the sales manager of a real estate project in Shanghai, during the Spring Festival, the number of visits increased by about 20% compared with last year, and the transaction volume increased by about 14%.

Data released by the China Index Academy shows that during this year's Spring Festival holiday, the overall transaction volume of the national real estate market was relatively stable, and the average daily transaction area of ​​new houses in 28 representative cities in China increased by 8% compared with last year's holiday; among the second-tier cities, Chengdu, Nanjing, Nanchang, Wuhan and other cities all had significant growth. Data from CRIC Real Estate Research Center shows that new home transactions in four first-tier cities increased by 56% year-on-year.

Returning home to buy a property has become a new highlight in the recent real estate market

During this year's Spring Festival, returning home to buy a property has also become a highlight in the real estate market. Many cities have chosen to "open business without stopping", and real estate projects have also seized the golden opportunity of the "Spring Festival" of the real estate market and competed to launch special services such as Spring Festival special housing supplies and large house purchase packages. According to relevant staff, a maximum subsidy of 90,000 yuan is given to buy a house. For those who return home for the holidays, relevant departments provide convenience for buying houses to stimulate the enthusiasm of the people to buy property in their hometowns.

Pan Shibing, president of Hubei Real Estate Association, said that in combination with various high-quality housing sources and various preferential policies and reward and subsidy policies introduced by various places, it will attract more people returning home to buy houses and live in peace, and promote the return home to come, stay and live well.