Recently, consumers have purchased mobile phones in a shopping mall in Zaozhuang City, Shandong Province and enjoyed the old-for-new subsidy.
Photo by Sun Zhongzhe (People's Vision)
The reporter learned from the National Development and Reform Commission on the 10th that during the Spring Festival (January 28 to February 4), the national consumer goods trade-in activities were booming. The sales volume of digital products such as automobiles, home appliances, and mobile phones reached 8.6 million units (sets), with sales of more than 31 billion yuan. The sales revenue of home appliances and mobile phones increased significantly by about 166% and 182% year-on-year, and the vitality of the consumer market was effectively improved.
Two new ones are driven by the increased efforts and expansion of the "two new ones", consumers are enthusiastic about participating in renewal and renewal. According to preliminary review, during the Spring Festival, the sales volume of old-for-new digital products such as automobiles, home appliances, and mobile phones nationwide reached 8.6 million units (sets), with sales of approximately RMB 6.6 billion, RMB 10.5 billion and RMB 14.1 billion respectively; the sales volume of old-for-new in Beijing, Jiangsu, Zhejiang, Henan, Hubei, Guangdong and other regions exceeded RMB 1.5 billion, ranking among the top in the country. Data from the State Administration of Taxation shows that during the Spring Festival, the national appliance and mobile phone sales revenue increased by 166% and 182% year-on-year, of which the TV sales revenue increased by 227% year-on-year. During the Spring Festival, the number of searches for consumer goods traded in new products exceeded 40 million, and the order volume increased by more than 40% year-on-year.
Consumption of digital products such as mobile phones leads the formation of a "New Year's goods trend". The new subsidies for purchasing digital products such as mobile phones are a highlight of the increased efforts of the "two new" policies this year. During the Spring Festival, consumers' enthusiasm for "going away from old phones and welcoming new phones" was ignited, and mobile phones became the main force in the new trend of this year's Spring Festival. According to preliminary review, during the Spring Festival, the sales volume of mobile phones and other digital products nationwide exceeded 4.5 million units, accounting for 45% of the total sales of consumer goods for old-for-new. Data from the e-commerce platform shows that among digital products such as home appliances and mobile phones that participated in the exchange-income subsidy during the Spring Festival, mobile phone sales accounted for nearly 70%.
It is reported that before the Spring Festival holiday, 31 provinces, autonomous regions and municipalities across the country have fully launched the exchange of old consumer goods to achieve policy connection and funding continuation.
This newspaper, Beijing, February 10 (Reporter Wang Junling) The Ministry of Commerce’s national data platform for purchasing digital products such as old-for-new and mobile phones shows that from 0:00 on January 20 to 24:00 on February 8, 20.092 million consumers applied for new subsidies for purchasing digital products such as 25.414 million. The overall start of the purchase of new subsidies for mobile phones, tablets, and smart watches (bracelets).
According to China UnionPay monitoring data, more than 6,000 merchants across the country participated in new subsidy activities for mobile phones and other digital products through UnionPay, generating 6.2684 million subsidy transactions, with sales of approximately 20.58 billion yuan. Data from third-party market research agencies also show that the new purchase subsidy policy has driven the increase in the market volume of mobile phones. During the Spring Festival of the Year of the Lunar New Year, the sales volume of mobile phones at prices below 2,000 yuan, 2,000 to 4,000 yuan, and 4,000 to 6,000 yuan increased by 10%, 52%, and 108% respectively compared with the Spring Festival holiday last year.
According to reports, the national business system has built an information database in multiple dimensions to verify the authenticity of buyer's identity information and subsidy transactions in real time, and monitors the risk of fund use throughout the process to ensure that each transaction is authentic, closed-loop and traceable. In the next step, the Ministry of Commerce will continue to strengthen work guidance, urge local governments to further optimize the application process, expand the participation entities, strengthen risk prevention, and ensure the smooth implementation of new subsidy policies for purchasing digital products such as mobile phones.
