CCTV News: On February 10, the National Development and Reform Commission stated that during the Spring Festival, the national consumer goods trade-in activities were booming, and sales of automobiles, home appliances, and mobile phones exceeded 31 billion yuan. Among them, digital products such as mobile phones became the "new New Year goods" this year's Spring Festival, and the vitality of the consumer market was effectively improved.
The National Development and Reform Commission stated that the first batch of 81 billion yuan of ultra-long-term special treasury bond funds had been issued before the Spring Festival to support local governments to speed up the launch of old-for-new work in various fields. Driven by the increased expansion of the "two new" forces, consumers are enthusiastic about participating in the renewal and new exchange. Preliminary review: During the Spring Festival, the sales volume of old-for-new digital products such as automobiles, home appliances, and mobile phones across the country reached 8.6 million units (sets), with sales of approximately RMB 6.6 billion, RMB 10.5 billion and RMB 14.1 billion respectively; the sales volume of old-for-new in Beijing, Jiangsu, Zhejiang, Henan, Hubei, Guangdong and other regions exceeded RMB 1.5 billion, ranking among the top in the country. Data from the State Administration of Taxation shows that during the Spring Festival, national appliance and mobile phone sales revenue increased by 166% and 182% year-on-year, of which TV sales revenue increased by 227% year-on-year. During the Spring Festival, the number of searches for consumer goods traded in new products exceeded 40 million, and the order volume increased by more than 40% year-on-year.
Consumption of digital products such as mobile phones leads the formation of a "New Year's goods trend". According to preliminary review, during the Spring Festival, the sales volume of mobile phones and other digital products nationwide exceeded 4.5 million units, accounting for 45% of the total sales of consumer goods for old-for-new products. Data from the e-commerce platform shows that among digital products such as home appliances and mobile phones that participated in the exchange-income subsidy during the Spring Festival, mobile phone sales accounted for nearly 70%.
