"When we came to Harbin, we truly felt that 'the ice and snow are also gold and silver mountains'. Ice and snow culture and ice and snow economy are becoming the new driving force for high-quality development in Harbin and the new link for opening up to the outside world." President Xi Jinping spoke at the opening ceremony of the 9th Asian Winter Games with a touching voice.

The root of true feelings is the power of thought. The mountains of gold and silver are not "Flying Peaks", but built under the guidance of thought.

"Green water and green mountains are gold and silver mountains, and the ice and snow of Heilongjiang are also gold and silver mountains." In March 2016, General Secretary Xi Jinping emphasized when participating in the deliberation of the Heilongjiang delegation at the Fourth Session of the 12th National People's Congress. During his inspection tour in Heilongjiang in September 2023, the General Secretary pointed out that the development of the ice and snow economy will be regarded as a new growth point and promote the development of the entire industrial chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism.

Ideological guidance, stimulate development momentum and generate development results. Take the ice and snow equipment industry as an example. In recent years, Harbin has initially formed an ice and snow sports equipment system mainly composed of ice skates, snowboards, and curling, and an ice and snow venue equipment system mainly composed of cableways, magic carpets, and snow-making equipment. It has more than 2,000 ice and snow enterprises in five categories, including manufacturing, R&D, and service.

Ideological guidance contains development thinking that adapts to local conditions—

"Encourage localities to adapt to local conditions, highlight their characteristics, and boldly innovate", "Choose industries that enrich the people according to local conditions is the key", "We must firmly grasp the primary task of high-quality development, and develop new quality productivity according to local conditions"... To seek development, the General Secretary has always emphasized "adapting to local conditions".

In the past, ice and snow sports "not entering Shanhaiguan", which in turn shows that the Northeast region has unique advantages in carrying out ice and snow sports and developing the ice and snow economy - winter is long, water splashes into ice, long ice and snow period, excellent snow quality, and the Northeast region has rich ice and snow resources. In September 2018, when the General Secretary presided over a symposium on deepening the revitalization of the Northeast in Shenyang, he proposed that we should make full use of the unique resources and advantages of the Northeast region to promote the accelerated development of the cold ice and snow economy.

Ideological guidance, which contains the shaping and shaping of systematic concepts—

System concepts are fundamental ideas and working methods. The "Decision" passed by the Third Plenary Session of the 20th Central Committee of the Communist Party of China regards "adhering to a systematic concept" as one of the principles for further comprehensively deepening reform. Relying on ice and snow to develop the ice and snow economy is inseparable from systematic concepts.

How to gather forces around ice and snow within a domain? Rely on a systematic concept. Harbin incorporates the development of the ice and snow industry into the urban master plan, and takes into account resource development, environmental protection, infrastructure construction and other aspects to achieve sustainable development. In order to establish an ice and snow direct train covering major ski resorts in the province, quickly respond to tourists' demands, and organize ice and snow events and activities with high quality, many cities and cities in Heilongjiang Province have established special teams for the development of ice and snow economy to enhance coordination and linkage and form a joint development force.

How to find their respective locations and serve the overall development situation between regions? Rely on a systematic concept. On the basis of shared development advantages, Heilongjiang has ice sculpture art, Jilin has powder snow resources, Inner Mongolia has unique ice and snow culture, Liaoning has geographical and climate advantages, and different regions have eliminated blind imitation, each with its own signs, and carry out differentiated development according to local conditions to effectively avoid homogeneous competition.

Ideological guidance contains the value pursuit of "people-centered" -

Ice Lantern Garden Conference has gone through more than 60 years of history. China Harbin International Ice and Snow Festival has been held for 41 sessions, and the Ice and Snow World has held 26 consecutive sessions; every winter, the local area opens natural rivers, lakes, and reservoirs into ice rinks to open to the public... Harbin is a famous "ice city" in China. The people have deep feelings and enthusiasm for ice and snow activities. This is the mass foundation for the ice and snow to turn into gold and silver mountains.

Promote the development of the entire industrial chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism, meet the people's new expectations for diverse ice and snow cultural activities, and truly create employment opportunities and increase residents' income. The two promote each other and form a virtuous cycle. People like to hear that ice and snow sports have begun to appear in the south, becoming a leisure choice that is suitable for all seasons and a popular industry that is popular for all seasons. The "China Ice and Snow Tourism Development Report (2025)" shows that from the 2024-2025 ice and snow season, the number of ice and snow leisure tourists in my country is expected to reach 520 million, and the revenue is expected to exceed 630 billion yuan.

"Family affairs and national affairs in the world, allowing the people to live a happy life is the top priority." In the 2025 New Year's message, General Secretary Xi Jinping said. To develop the ice and snow economy, the starting point and end point are to meet the people's growing needs for a better life. In the final analysis, it is to live a happier life for the people.

Only by having the deepest thoughts can we have the most real feelings, and make people understand the practical power of thought from "ice and snow" to "gold and silver mountains".

Planning: Du Shangze, Cui Jia

Written by: Wang Zhou, Zhu Dawei

Editor: Wang Rong

Proofreading: Juli